CyberScholar.com/Sony RSS

Buy A Sony Reader, Get A Free Harry Potter eBook

Fri, 11 May 2012 07:00:00 GMT

When you find yourself engaged with a Harry Potter fan, first look around and make sure you're not in a forest. Or dungeon. Or clifftop. Then, tell them about this great offer: if they purchase a Sony Reader from Sony Store Online they'll get the first Harry Potter eBook "Harry Potter and the Sorcerer's Stone" for FREE.

New HAV Videos Posted on Video Resources Page

Thu, 10 May 2012 07:00:00 GMT

We posted 10 new videos to the Video Resources Page.

2012 Blu-ray Disc Home Theater Overview
2012 Home Audio - HT Receivers Overview
2012 Home Audio Overview
2012 Home Audio Video Shelf Systems Overview
2012 Home Audio - Sound Bar Overview
Why Bloggie HD Camera Instead Of Smartphone Video?
Sony Wi-Fi Speakers with HomeShare
Sony Home Audio - Legacy Products
Sony Personal 3D Viewer - Overview
Road to Zero

Special Limited Time XBA Learn to Earn Offer!!!

Tue, 08 May 2012 07:00:00 GMT

Enjoy a 30% rebate off the employee purchase price on any of 11 XBA headphone models. Purchase must be made by 5-31-12 to qualify.

VAIO Expo - NYC, Miami, Chicago, LA

Mon, 07 May 2012 07:00:00 GMT

In appreciation of your support, we'd like to give you a chance to get hands-on with Sony's latest. It's on us, food, drinks, and loads of raffle prizes like VAIO laptops, Tablets, E-Readers, games and more. Download the flyer to get more details and find out how to register.

New Module - HDR-CX760V/PJ710V/PJ760V Camcorders

Fri, 04 May 2012 16:21:46 GMT

This training module focuses on helping you sell the most advanced Handycam® camcorders from Sony. You’ll sell these models to the customer looking for the best consumer camcorder on the market. This customer wants the very best HD image quality, high megapixel photos, manual controls, and might even be an amateur videographer. Either way, the 710V and 760V models are absolutely loaded.

Recycling Event in the Greenest City in America

Fri, 04 May 2012 07:00:00 GMT

Sony Electronics worked with Wheel of Fortune and a local recycler to give Portland, OR residents a chance to recycle their old electronics safely and responsibly while Wheel of Fortune was taping on location. Nearly 10,000 pounds of e-waste was collected, and participants got to spin the wheel for prizes. Check out the video of how it went.

Sony Tablet S Cradle App Developer Search

Fri, 04 May 2012 07:00:00 GMT

Sony is searching for the next great Sony Tablet S Cradle app. Find out all the details about the competition on the Sony blog.

New Videos Posted on Video Resources Page

Thu, 03 May 2012 07:00:00 GMT

We posted 10 new videos to the Video Resources Page.

2012 Handycam® Camcorder Overview
2012 Handycam® Camcorder Line-up
2012 Cyber-shot® Digital Still Camera Overview
2012 Cyber-shot® Digital Still Camera Line-up
2012 Digital Imaging Accessories Overview
Why Bloggie HD Camera Instead Of Smartphone Video?
Bloggie HD Cameras Product Lineup
2012 Alpha Camera Line-up
Learn About The Alpha A Mount Camera 2012 Lineup
Sony 2012 Mirrorless Interchangeable Lens Cameras

New Module - HDR-CX/PJ/XR260/CX/PJ560V Camcorders

Wed, 02 May 2012 12:41:57 GMT

Sony’s HDR-CX260V, XR260V & PJ260V, and HDR-CX580V & PJ580V Handycam® camcorders add great step-up features to Full HD 60p video recording for the video enthusiast, as well as the higher-end consumer looking for superb quality video to preserve precious m

New Module - HDR-TD20 3D Full HD Camcorder

Wed, 02 May 2012 12:40:04 GMT

Featuring two Full HD sensors that deliver true 1920x1080 3D/2D video, the HDR-TD20 Handycam® camcorder provides an immersive 3D experience. It’s the world’s smallest double Full HD 3D camcorder - 34% smaller than last year’s model.

Sony Tablet S Now Ice-cream Sandwich Flavored

Fri, 27 Apr 2012 07:00:00 GMT

OK guys, it is finally here! Android 4.0 (or as it is fondly called, Ice Cream Sandwich) is now available for Sony Tablet S.

There are a lot of cool new things you can do now with the firmware upgrade (hellooo, single motion panorama photo mode and direct access to your SD card?!) so hit this link to check out some of the new features.

New Videos Posted on Video Resources Page

Mon, 23 Apr 2012 07:00:00 GMT

We posted 9 new videos to the Video Resources Page.

VAIO® Software and Services - Overview
Balanced Armature Headphone (XBA) - Lineup
Balanced Amature Headphones (XBA) - Product Overview
Sony HD Television Model Lineup - HX/EX/BX Series
HDTV Market Overview and Strategy Analysis
PROFORMA HDTV Mounting Systems Overview
PROFORMA HDTV Mounting Systems Product Lineup
Sony Tablet Line-up
Sony Tablet Overview

New Module - EX720 Series HDTVs

Fri, 20 Apr 2012 16:08:42 GMT

BRAVIA® EX Series HDTVs deliver Internet access plus incredible picture quality – even in 3D.

New Module - 7.1 Channel 3D AV Receivers

Thu, 19 Apr 2012 16:50:30 GMT

With Sony STR Series of AV receivers, customers have the flexibility to build dedicated home theater systems one component at a time.

New Module - Blu-ray Disc™ Home Theater Systems

Tue, 17 Apr 2012 11:52:02 GMT

3D High Definition audio and video entertainment without the hassle of complicated setup or operation.

New Sony SmartWatch Brings Android Smartphone Power To Your Wrist

Fri, 13 Apr 2012 07:00:00 GMT

The SmartWatch is a wearable device that extends the power of Android smartphones by sending timely and personal information from your smartphone straight to your wrist. It allows you to read texts and emails as well as receive Facebook™ and Twitter™ updates – all from your wrist.

New Tatsu-jin Featured Profile - Meet Josh Telesco

Fri, 13 Apr 2012 07:00:00 GMT

Get on with your bad self, Josh! Check out our latest Tatsu-jin profile and learn the secrets of another superstar Sony product warrior.

Updates to the Sony News Page

Fri, 13 Apr 2012 07:00:00 GMT

Be the first to know the latest Sony news!

Sony Electronics Wins Harris Poll Consumer Electronics Brand Of The Year For Second Year In A Row
Disney Parks Team Up With Sony To Promote Latest Handycam Camcorders
Sony Professional Solutions To Open Digital Motion Picture Center At Sony Pictures Studios

New Module - Sony® Blu-ray Disc™ Players

Wed, 11 Apr 2012 14:50:41 GMT

Sony® Blu-ray Disc™ players marry the superb quality of Blu-ray Disc™ media with a wide selection of internet video content. It’s the best of both worlds: Quality with Blu-ray Disc media and Quantity with internet content.

New Module - H Series Digital Still Cameras

Tue, 10 Apr 2012 18:35:52 GMT

The H-Series Cyber-shot® cameras from Sony are all about incredible zoom power, outstanding image quality, and Full HD video with robust image stabilization.

New Module - PlayStation®Vita System

Mon, 09 Apr 2012 18:19:01 GMT

Your customers will discover a whole new world with the PlayStation®Vita. The game play is revolutionary - giving users access to front/rear touch screens and traditional analog sticks. Plus, users can stay connected to one another with social networking apps like Party and Near. The PlayStation®Vita takes play to a new level - play anywhere, without boundaries, and with friends new and old. Find out how you can boost sales by selling the PlayStation®Vita to your customers.

6 Sony Products Win Prestigious 2012 iF Design Gold Awards

Fri, 06 Apr 2012 07:00:00 GMT

The iF Jury awarded the Sony Tablet S with an iF product design gold award citing the product's inspired design. "An extravagant design with a focus on content, the new S Series tablet by Sony. It imparts a feeling of lightness with simultaneous stability to the user. An excellent combination of characteristics earned this product an iF gold award."
Established in 1953, the iF product design award is the among the most important awards for innovations in product design.

New Prize Winners Announced!

Fri, 06 Apr 2012 07:00:00 GMT

We're caught up through February...check out the latest list of lucky winners. Prizes included BRAVIA TVs, VAIO laptops, Blu-ray Disc home theater systems and much more!

Prize Page Updates - Check Out the Massive Prize List!

Fri, 06 Apr 2012 07:00:00 GMT

Last year, Sony gave away more prizes than any other manufacturer on CyberScholar and this year, we doubled it. We're giving away nearly $200,000 worth of TVs, laptops, cameras, Blu-ray Disc players, headphones and more. Check out the updated prize list to see all the goodies available and remember - the most modules you take, the more chances to win!

Sony Teams Up With Disney Parks To "Share Magical Memories"

Fri, 06 Apr 2012 07:00:00 GMT

We're teaming up with Walt Disney Parks and Resorts to promote our latest line of Handycam® camcorders. The new “Share Magical Memories” marketing campaign focuses on capturing and sharing family memories.

Introducing The New Sony Learn To Earn Web Site!

Fri, 30 Mar 2012 07:00:00 GMT

Come see the improvements we've made to the Learn to Earn site. You talked, and we listened--based on feedback from sales associates just like you, the Learn to Earn experience is now better. We've improved the claim submission process, plus you'll now have greater visibility into eligible models, values, and your claim status.

Pottermore & Sony Collaborate To Make Harry Potter eBooks Available Online

Fri, 30 Mar 2012 07:00:00 GMT

Pottermore, J.K. Rowling's new online experience based on her Harry Potter stories, has come to life. Fans can finally purchase the Harry Potter saga in e-book form, which will be compatible with major readers including Sony's Reader, Amazon's Kindle and Barnes & Noble's Nook, as well as with tablets, mobile phones, PCs and e-readers on Google's Play. Sony's association with Pottermore brings together one of the world's most innovative brands with the most successful book series in history. "I am delighted that Sony have chosen to support Pottermore and look forward to continuing to develop the experience in collaboration with them," said the author.

Updates to the Recent Winners Page

Fri, 30 Mar 2012 07:00:00 GMT

New monthly winners have been announced! Check out the Recent Winners Page to see who won BRAVIA HDTVs, VAIO laptops, Cyber-shot cameras and MORE. Big congratulations to all of our winners - keep learning and winning with Sony!

New Module - T Series Digital Still Cameras

Fri, 23 Mar 2012 14:50:43 GMT

T-Series Cyber-shot® cameras are super-slim, weatherproof, and feature stylish colors. They also happen to contain Sony’s best point-and-shoot camera technologies for simply outstanding image quality.

Sony Green Web Site

Fri, 23 Mar 2012 07:00:00 GMT

Sony Electronics launched a newly redesigned green web site this month. Sony’s green vision is a “road to zero,” which means the company is focusing on some serious long-term goals to reduce environmental footprint to zero! The web site includes current and future products with eco-driven features, great tips on how to reduce environmental footprints by using products in more energy efficient ways and also by utilizing the Sony Trade-In and Recycling Program.

Gadget Review raves about Sony’s Blu-ray Disc player – model BDP-S580

Thu, 22 Mar 2012 07:00:00 GMT

Gadget Review recommended the BDP-S580 for “anyone who wants to enjoy a wealth of online connectivity with very little effort.” The review said that with the affordable price tag, it’s like "Sony’s giving you an early Xmas gift for that second HDTV in the den or elsewhere.”

NEX-7 captures more kudos in another win for Sony Alpha

Thu, 22 Mar 2012 07:00:00 GMT

The NEX-7 garnered a very favorable review from CNET editor Lori Grunin, who identifies it as the camera that “has almost everything.” She praises the “excellent” photo and video quality as well as the “beautiful” and “functional” compact design. Check out the written and video review.

"Connect to The X Factor" Prize Winners Announced

Fri, 09 Mar 2012 07:00:00 GMT

The Connect to The X Factor promotion enjoyed tremendous response and was a huge success. Thanks to all who participated. Now see who won great Sony prizes!

Updates to the Recent Winners Page

Fri, 09 Mar 2012 07:00:00 GMT

New monthly and quarterly winners have been announced! Check out the Recent Winners Page to see who won BRAVIA HDTVs, VAIO laptops, Cyber-shot cameras and MORE. Big congratulations to all of our winners - keep learning and winning with Sony!

Do You Have What It Takes To Be A G.I.R.L?

Fri, 17 Feb 2012 07:00:00 GMT

Read about Sony Online Entertainment's Fifth Annual G.I.R.L. Scholarship Program. The 2012 Art Competition Celebrates Women's Advanced Education and Industry Experience within Gaming.

Discover How Easy It Is To Stream Real-Time Video With The Bloggie Live Camera

Fri, 10 Feb 2012 07:00:00 GMT

We've introduced two new Bloggie cameras for 2012: Bloggie Live and Bloggie Sport. Watch this quick how-to vid that shows just how easy it is to stream LIVE video with the Bloggie Live camera.

Updates to the Recent Winners Page

Fri, 10 Feb 2012 07:00:00 GMT

We made some updates to the Recent Winners Page! Check to see who won BRAVIA HDTVs, VAIO laptops, Cyber-shot cameras and MORE. Big congratulations to all of our winners - keep learning and winning with Sony!

New Tatsu-jin Featured Profile - Meet Jesse Torres

Fri, 03 Feb 2012 07:00:00 GMT

You go, Jesse! Check out our latest Tatsu-jin profile and learn the secrets of another superstar Sony product warrior.

Training Solutions Group Video Page Is Back With A New Look

Fri, 03 Feb 2012 07:00:00 GMT

Our video page is back with better functionality, a more intuitive interface, and more content than ever. Learn in-depth product features and benefits directly from Sony's product experts. These are the folks who actually make the stuff, so they know what they're talking about!

Check Out The New BRAVIA HDTVs For 2012

Mon, 30 Jan 2012 07:00:00 GMT

With an emphasis on the most important aspect of the HDTV experience--picture quality--we introduced some great new BRAVIA TVs at CES 2012. Check out the press release for full details.

Updates to the Sony News Page

Mon, 30 Jan 2012 07:00:00 GMT

Be the first to know the latest Sony news!

INTRODUCTION OF THE NEW SS-AR2 LOUDSPEAKER
SONY INTRODUCES NEW ASSORTMENT OF POWERFUL CYBER-SHOT COMPACT DIGITAL CAMERAS
NEW COLOR AND ENHANCEMENTS FOR VAIO Z SERIES LAPTOPS

Model Additions to the Learn to Earn program!

Fri, 13 Jan 2012 07:00:00 GMT

The following models have been added to the Sony Learn to Earn program

Sony Tablet S (32GB) - SGPT112US/S
Handycam Camcorders – NEXVG20, NEXVG20H

Models removed from the Learn to Earn program!

Fri, 13 Jan 2012 07:00:00 GMT

The following models have been removed from the Sony Learn to Earn program

Handycam Camcorder – HDRTG5V
Dash (CyberScholar) – HID-C10
Dash (Best Buy) – HID-C10

Updates to the Recent Winners Page

Fri, 13 Jan 2012 07:00:00 GMT

We made some updates to the Recent Winners Page - and we're caught up through October 2011! Check to see who won BRAVIA HDTVs, VAIO laptops, Cyber-shot cameras and MORE. Best of all, we're now on a regular series of updates, you should see new winners the 8th of every month. Big congratulations to all of our winners - keep learning and winning with Sony!

Sony Gearing Up For CES 2012, Jan 10 -13 In Las Vegas

Thu, 05 Jan 2012 07:00:00 GMT

The world's largest consumer electronics expo is on! As always, Sony Electronics will have a major presence at the show with innovative new products, special guests, and a visual impact that is sure to wow event-goers.

New Prize Winners Updated

Fri, 16 Dec 2011 07:00:00 GMT

We've made updates to the prize winners page! Check out those lucky participants in the last few months who have won GREAT new Sony prizes like 3D Blu-ray Disc home theater systems, Bloggie Touch cameras, BRAVIA HDTVs, and much more!

Prize Winners Announced For "The Entertainment Universe, Delivered" Promo

Fri, 16 Dec 2011 07:00:00 GMT

It's official! See who won the Asteroid, Comet, Moon, Planet, Star, and Supernova prizes. Tons of prime Sony products were given away--61 winners in all! Stay tuned for our next contest...

Sony Employees Bring Happiness To Special Children This Holiday Season

Fri, 09 Dec 2011 07:00:00 GMT

Sony San Diego - Casa de Amparo Holiday Wish Drive. Sony employees will once again support Casa de Amparo in the Holiday Wish drive by granting 75 wishes to abused and neglected children in San Diego.

Less Than A Month Left To Discover Your Inner Superstar

Fri, 02 Dec 2011 07:00:00 GMT

Our X Factor promo runs out on December 29, 2011, and with it this chance to win fantastic Sony prizes. So warm up those learning pipes and hit it with all you've got!

Sony Alpha a65 Camera Wins dpreview.com Gold Award

Tue, 29 Nov 2011 07:00:00 GMT

There seems to be no stopping Sony cameras. The NEX-5N earned a dpreview (Digital Photography Review) Gold Award earlier this year, and now the powerful a65 DSLR with Translucent Mirror Technology has just been bestowed with the rare honor. Read the full review.

Updates to Learn to Earn Program - Get a $100.00 rebate on a SA-NS500 Portable HomeShare Speaker

Tue, 29 Nov 2011 07:00:00 GMT

We added some new models to the Learn to Earn program. Eligible learners can earn a $210.00 rebate on the Alpha SLT-A35K DSLR camera with Sony's Translucent Mirror Technology. We're also excited to add our new Reader™ WiFi®, as well the SA-NS500 HomeShare Portable Network Speaker and DVP-FX970 Portable DVD Player. So get Learning and start Earning!

Happy Thanksgiving From Sony And CyberScholar

Fri, 18 Nov 2011 07:00:00 GMT

The holidays are here again. Our best wishes go out to you and your loved ones for a happy Thanksgiving and wonderful holiday season!

New Prize Winners Updated

Fri, 18 Nov 2011 07:00:00 GMT

We've made updates to the prize winners page! Check out those lucky participants in the last few months who have won GREAT new Sony prizes like Cyber-shot cameras, Bloggie Touch cameras, VAIO laptops, BRAVIA HDTVs and more!

NEX-5N and a65 Cameras Win Two More DP Review Gold Awards

Fri, 18 Nov 2011 07:00:00 GMT

Awards for Sony cameras keep rolling in. Sony's Alpha a65 and NEX-5N cameras both won DP Review's "Gold Award" for receiving the best review scores in their respective classes! Check out the full reviews.

New Tatsu-jin Profile

Fri, 04 Nov 2011 07:00:00 GMT

Check out our new featured Tatsu-jin profile, Terrence "Tre" Claggett! Tatsu-jin is Japanese for "master" or "expert". Tatsu-jin describes Sony CyberScholar participants who have completed all required modules to become Master Certified. We would like to recognize and honor your knowledge and experience selling Sony products

Sony's Holiday 2011 Virtual Press Kit

Fri, 04 Nov 2011 07:00:00 GMT

See all the latest Sony top gift recommendations for this year's holiday season in one convenient location

Tatsu-jin Club - New Appreciation gift for 2012

Fri, 04 Nov 2011 07:00:00 GMT

When you reach Tatsu-jin status by achieving Master Certification, we will mail you a Tatsu-jin Certification Package. This package includes a custom-printed Certificate, a Tatsu-jin lapel pin and a special gift. The 2012 Tatsu-jin gift is an all new, classy, black and silver twist-type business pen with the Sony and Tatsu-jin logos embossed in silver. Your co-workers will wish they had one! But there's only one way to get one, achieve Tatsu-jin certification.

Sony Continues To Lead The Way In Electronics Recycling

Thu, 27 Oct 2011 07:00:00 GMT

You can do the right thing with your used electronics products with Sony's Trade In and Recycling Program. Go to the website and find out how to send in your old electronics for credit, or locate a recycling center near you.

Refreshed VAIO® Lineup For The Holidays

Fri, 14 Oct 2011 07:00:00 GMT

The Sony Electronics VAIO® division released a variety of updated models in preparation for the approaching holiday season. Available today on the Sony Store website, this newest season update reveals not only new CPU options but some other exciting enhancements.

Tap Into Your Inner Superstar With The Sony X-Factor Promotion!

Fri, 14 Oct 2011 07:00:00 GMT

On October 14, we launched the Connect To The X-Factor promotion which will run until December 29. For this promotion, you can complete up to 20 eligible training modules for a chance to win great prizes like Bloggie Touch™ cameras, E Series Walkman® Video MP3 Players, NEX-5N cameras, Projection Handycam® Camcorders, and more. We’re giving away 88 prizes in all worth nearly $20,000!

ESPN ScoreCenter TV App Now Live

Fri, 07 Oct 2011 07:00:00 GMT

ESPN ScoreCenter TV App: ESPN's ScoreCenter app is now live on all Sony connected “smart” TVs through the Yahoo! Connected TV platform. This simple app runs a ticker of live scores on the top, bottom, or side of the television screen, allowing viewers to keep track of all the action. Additionally, viewers can personalize the app to track favorite teams and get the most up-to-date news and statistics.

Sony Ambassador Contest

Fri, 07 Oct 2011 07:00:00 GMT

Sony is calling on consumers to share stories about their favorite Sony products for a chance to win prizes and a role in its next commercial airing during the finale of the X FACTOR™. The contest runs through Nov. 4. Click to enter, see the full list of prizes, or view the rules.

Updates to the Sony News Page

Fri, 07 Oct 2011 07:00:00 GMT

Be the first to know the latest Sony news!

SONY OFFERS THE “HARRY POTTER™ 3D EXPERIENCE” INCLUDING 'HARRY POTTER AND THE DEATHLY HALLOWS™ PART 1’ AND 'HARRY POTTER AND THE DEATHLY HALLOWS™ PART 2’ ON BLU-RAY 3D™ WITH SELECT SONY PRODUCTS
SONY TO PARTICIPATE IN THE “PECAN STREET SMART GRID DEMONSTRATION PROJECT,” A U.S. SMART GRID DEMONSTRATION EXPERIMENT
SONY VAIO LINE REFRESHES FOR WINTER SEASON
SONY DIGITAL CINEMA PROJECTOR CUMULATIVE SHIPMENTS EXCEED 10,000 UNITS GLOBAL FIRST FOR 4K DIGITAL CINEMA SYSTEMS
SONY RESUMES PRODUCTION AND DELIVERY OF HDCAM SR PROFESSIONAL TAPE

Updates to the Sony News Page

Fri, 07 Oct 2011 07:00:00 GMT

Be the first to know the latest Sony news!

SONY OFFERS THE “HARRY POTTER™ 3D EXPERIENCE” INCLUDING 'HARRY POTTER AND THE DEATHLY HALLOWS™ PART 1’ AND 'HARRY POTTER AND THE DEATHLY HALLOWS™ PART 2’ ON BLU-RAY 3D™ WITH SELECT SONY PRODUCTS
SONY TO PARTICIPATE IN THE “PECAN STREET SMART GRID DEMONSTRATION PROJECT,” A U.S. SMART GRID DEMONSTRATION EXPERIMENT
SONY VAIO LINE REFRESHES FOR WINTER SEASON
SONY DIGITAL CINEMA PROJECTOR CUMULATIVE SHIPMENTS EXCEED 10,000 UNITS GLOBAL FIRST FOR 4K DIGITAL CINEMA SYSTEMS
SONY RESUMES PRODUCTION AND DELIVERY OF HDCAM SR PROFESSIONAL TAPE

Want To Know How A Blu-Ray Disc Is Made?

Fri, 07 Oct 2011 07:00:00 GMT

The National Commendation for Invention was established in 1919 for the purpose of contributing to the improvement of science and technology and the advancement of industry in Japan. Of all the awards conferred by the National Commendation for Invention, the most prestigious is the Imperial Invention Prize. In 2011 a team of Sony engineers including Toshiyuki Kashiwagi and Motohiro Furuki of Sony Core Device Development Group won this esteemed prize for their fundamental invention of the basic structure and manufacturing method of the Blu-ray Disc.

New Digital Link Sound System Integrates Factory Car Head Units with Sound Staging Technology

Mon, 03 Oct 2011 07:00:00 GMT

New all-in-one package solution for iPod touch®/iPhone® integration into original car audio systems. Read the full press release.

Attention All Potter Fans!

Fri, 23 Sep 2011 07:00:00 GMT

Any Harry Potter fans out there? Beginning November 11, consumers will receive the "Harry Potter 3D Experience" with a Blu-ray 3D™ of the Warner Bros. blockbusters 'Harry Potter and the Deathly Hallows™ Part 1' and 'Harry Potter and the Deathly Hallows™ Part 2' with the purchase of select Sony 3D products.

Sony Video Library Live On CyberScholar!

Fri, 23 Sep 2011 07:00:00 GMT

The long-anticipated Video Library is now available. The Video Library is a repository of great Sony training videos organized by familiar product categories. It's a simple way to stay up on current products, their selling features, and how to demonstrate them to your customers. Check it out now!

Your Own Personal 3D TV

Fri, 23 Sep 2011 07:00:00 GMT

The HMZ-T1 is Sony's new personal 3D viewer and it's getting rave reviews as the best of its kind. Look for the CyberScholar module soon, and check out this review from Engadget. And to the reviewer's question of whether the HMZ-T1 will come with a headstrap to secure the viewer...the answer is yes.

New Prize Winners Updated

Fri, 16 Sep 2011 07:00:00 GMT

We've made updates to the prize winners page! Check out those lucky participants in the last few months who have won GREAT new Sony prizes like 3D Blu-ray home theater systems, car stereos, VAIO laptops, BRAVIA HDTVs and more!

New VAIO Video Resources To Check Out

Fri, 16 Sep 2011 07:00:00 GMT

We've put up 4 new informative and ENTERTAINING videos on the Resources page. Go check it out and learn about the newest innovations offered by the VAIO F, S, and Z series laptops.

Updates to the Sony News Page

Fri, 16 Sep 2011 07:00:00 GMT

Be the first to know the latest Sony news!

SONY TRANSFORMS ANY TV INTO A SMART TV WITH SMP-N200 STREAMING PLAYER
SONY INTRODUCES THE WORLDS FIRST PERSONAL 3D VIEWER
SONY INTRODUCES PREMIUM iPAD COMPATIBLE SPEAKER DOCK WITH INNOVATIVE SOUND TECHNOLOGIES
SONY RAISES THE BAR AT CEDIA 2011 WITH NEW HOME THEATER INNOVATIONS FOR HIGH-END ENTHUSIASTS
SONY ENHANCES REAL-TIME INFORMATION DELIVERY WITH NEW Dash™ MODELS

"The Entertainment Universe, Delivered" promo ending!

Tue, 13 Sep 2011 07:00:00 GMT

The Entertainment Universe, Delivered promo won't be around for long. It ends on September 30, 2011, so be sure to discover your Entertainment Universe and win one of 61 prizes. And keep an eye out for our next great promotion.

Sony Tablet S Now Available

Tue, 13 Sep 2011 07:00:00 GMT

The long-awaited Sony Tablet S with its innovative design is available for purchase. $100 rebate availabe for those who are eligible. Check out this review from PC World!

PCWorld says: Sony Alpha A77 Is About to Beat DSLRs at Their Own Game

Thu, 01 Sep 2011 07:00:00 GMT

Really great review on our exciting new a77!

Updates to Learn to Earn Program - Get a $100.00 rebate on a Sony Tablet S device!

Thu, 01 Sep 2011 07:00:00 GMT

We made some major updates to the Learn to Earn program - including the addition of the Sony Tablet S device. We're also super excited to add our new NEX-C3 and NEX-5N cameras. How do you feel about projectors? We're offering a $410.00 rebate on our amazing new VPL-HW30AES 3D ES front projector.

Updates to the Sony News Page

Thu, 01 Sep 2011 07:00:00 GMT

Be the first to know the latest Sony news!

SONY ANNOUNCED AS OFFICIAL CONSUMER ELECTRONICS SPONSOR OF "THE X FACTOR"
SONY UNVEILS UNIQUE “ALL-IN-ONE” COMPACT INTERCHANGEABLE LENS CAMERA WITH 24.3 MEGAPIXEL RESOLUTION
SONY'S LATEST α DSLR CAMERAS BRING NEW LEVELS OF SPEED, PERFORMANCE AND CREATIVITY TO PHOTO ENTHUSIASTS
SONY'S NEW ULTRA-RESPONSIVE, COMPACT SYSTEM CAMERA BOASTS WORLD’S FASTEST RELEASE TIME LAG AND QUICK, RESPONSIVE AUTOFOCUS
SONY'S NEWEST HANDYCAM CAMCORDER BROADENS THE CREATIVE POSSIBILITIES FOR SHOOTERS

CyberScholar.com/Sony eLearning modules go mobile

Fri, 19 Aug 2011 07:00:00 GMT

Who Says You Can't Take It With You?

If you can't remember why your customer might want to step up from one model to the next, or you want to quickly review a useful selling tip, check out Sony mobile learning - Sony elearning modules you can access on your Android™ smartphone or iPhone®.

Just visit www.mlrn.net/sony on your mobile browser to brush up on knowledge or review information anytime, anywhere. It's a web app, so you don't have to go to an online store to get it. You can also bookmark it, so it will be handy and always up to date whenever you need it.

It's really quick and simple. No registration, no login, no tests. Just information in your pocket, when you need it.

You'll know if a module is offered in mobile format if you see the mobile icon. More and more modules will be available in the mobile format! So, when you can't get to Sony online learning, Sony online learning will come to you.

Updates to the Sony News Page

Fri, 19 Aug 2011 07:00:00 GMT

Be the first to know the latest Sony news!

SONY ANNOUNCED AS OFFICIAL CONSUMER ELECTRONICS SPONSOR OF "THE X FACTOR"
PANASONIC, SAMSUNG, SONY, AND XPAND 3D JOIN FORCES IN ‘FULL HD 3D GLASSES INITIATIVE
SONY CONNECTS DRIVERS WITH SIRIUSXM™ AND PANDORA® ON NEW CAR STEREO LINEUP
THREE NEW SONY® WALKMAN® MP3 PLAYERS BOAST PREMIUM SOUND, STYLISH DESIGN AND IMPROVED FUNCTIONALITY
SONY LAUNCHES NEW "3D EXPERIENCE" ON DEMAND STREAMING SERVICE
SONY ELECTRONICS ANNOUNCES STUDENT AMBASSADOR PROGRAM

Massive Updates to the Recent Winners Page

Wed, 10 Aug 2011 07:00:00 GMT

We made some massive updates to the Recent Winners Page - and we're caught up through April! Check to see who won BRAVIA HDTVs, VAIO laptops, Cyber-shot cameras and MORE. Best of all, we're now on a reuglar series of updates, you should see new winners the 8th of every month. Big congratulations to all of our winners - keep learning and winning with Sony!

Updates to the Sony News Page

Wed, 10 Aug 2011 07:00:00 GMT

Be the first to know the latest Sony news!

SONY ANNOUNCED AS OFFICIAL CONSUMER ELECTRONICS SPONSOR OF "THE X FACTOR"
CNET: BRAVIA HX929 BEST-PERFORMING LCD TESTED
ADOBE AND SONY TO BRING UNIQUE ANDROID APPLICATIONS TO NEW 'SONY TABLET' DEVICES
SONY'S NEWEST CYBER-SHOT CAMERA EXPANDS RANGE OF CREATIVE OPTIONS
SONY LAUNCHES NEW "3D EXPERIENCE" ON DEMAND STREAMING SERVICE
SONY INTRODUCES NEW HD SERIES S-FRAME™ DIGITAL PHOTO FRAMES, NEW MODELS PLAY FULL HD RESOLUTION MOVIES; AVAILABLE IN THREE SIZES (10", 8" & 7")

Sandra Sears - featured Tatsu-jin profile

Thu, 04 Aug 2011 07:00:00 GMT

Sandra Sears, our featured Tatsu-jin profile for August, shares selling tips and valuable expertise. Check it out!

July 28 - Updates to the Learn to Earn Program

Fri, 29 Jul 2011 07:00:00 GMT

Hey guys - made a couple of updates to the Learn to Earn program. The business owner for HomeShare products said "BIGGER REBATES" so - you got em! Did you know you are eligible to receive up to 4 rebates for HomeShare products during a 12-month period? Yep, it's a special rule. Also, due to popular request, I worked with the DI team to add the LA-EA1 NEX Camera Mount Adapter. Enjoy!!

New Resources added - HAV, TV and more!

Tue, 26 Jul 2011 07:00:00 GMT

Check out the Resources Page and look for the "NEW!" tag. We've recently added a ton of great new resources, including the following videos:

Intelligent Presence Sensor Overview
How to Demo Intelligent Peak
The Benefits of OptiContrast™ featuring Gorilla Glass
2011 Sony BRAVIA® HX Series HDTV
SMP-N100 Network Media Player Overview

Updates to the Sony News Page

Tue, 26 Jul 2011 07:00:00 GMT

Be the first to know the latest Sony news!

ADOBE AND SONY TO BRING UNIQUE ANDROID APPLICATIONS TO NEW 'SONY TABLET' DEVICES
CNET: BRAVIA HX929 BEST-PERFORMING LCD TESTED
SONY ANNOUNCES WORLD'S LIGHTEST 13-INCH STANDARD VOLTAGE PC
PROJECT SHIPHUNT YOUNG EXPLORERS DISCOVER TWO LAKE HURON SHIPWRECKS AND DOCUMENT THE JOURNEY IN 3D
MEDIA ALERT: SONY INTRODUCES NEW LIGHTER AND SMALLER ONE-PIECE, WATER-RESISTANT W SERIES WALKMAN MP3 PLAYER FOR SPORTS ENTHUSIASTS

CNET: BRAVIA HX929 best-performing LCD HDTV tested

Wed, 13 Jul 2011 07:00:00 GMT

The BRAVIA XBR-HX929's black levels, bright areas and "beautiful" exterior design have captured high praise from CNET reviewer David Katzmaier, who calls it "one of the best-performing LED-based LCDs we’ve ever tested."

Sony CyberScholar Home Page Redesign

Wed, 13 Jul 2011 07:00:00 GMT

We've made some great changes to the home page! Stop by and check out the new rotating featured stories.

Updates to the Sony News Page

Wed, 13 Jul 2011 07:00:00 GMT

Be the first to know the latest Sony news!

SONY NAMED AS POTTERMORE PARTNER
BRIGHTEN YOUR SUMMER WITH SONY'S NEW VAIO C SERIES LAPTOPS
SONY INTRODUCES α35 DSLR CAMERA WITH LEADING VIDEO AND STILL PERFORMANCE POWERED BY TRANSLUCENT MIRROR TECHNOLOGY™
SONY VAIO E SERIES LAPTOPS BRING EXCEPTIONAL DESIGN TO EVERYDAY USE
SONY DELIVERS A BRIGHTER HOME THEATER EXPERIENCE WITH NEW 3D FRONT PROJECTOR

2011 Updates to the L2E program - camcorders, receivers, wireless music products!

Mon, 11 Jul 2011 07:00:00 GMT

Some great updates to the Learn to Earn program - we added the HDR-XR160 Handycam® camcorder, 2011 receivers and awesome HomeShare Wireless Music products. Note: HomeShare products are considered a special category. Individuals may purchase up to four HomeShare products within the same 12-month period.

Updates to the Sony News Page

Wed, 06 Jul 2011 07:00:00 GMT

Be the first to know the latest Sony news!

SONY INTRODUCES α35 DSLR CAMERA WITH LEADING VIDEO AND STILL PERFORMANCE POWERED BY TRANSLUCENT MIRROR TECHNOLOGY™
BE MORE PRODUCTIVE AND ENTERTAINING WITH SONY'S NEW VAIO L SERIES ALL-IN-ONE WITH 3D TECHNOLOGY
SONY INTRODUCES WORLD'S SMALLEST, LIGHTEST INTERCHANGEABLE LENS CAMERA WITH APS-C SIZED SENSOR
SONY DELIVERS A BRIGHTER HOME THEATER EXPERIENCE WITH NEW 3D FRONT PROJECTOR
SONY NAMED #1 HOME VIDEO AND HOME AUDIO BRAND BY NPD
VAIO C SERIES FEATURED IN O MAGAZINE

Your Entertainment Universe, Delivered

Wed, 06 Jul 2011 07:00:00 GMT

On July 1, we launched the "Your Entertainment Universe, Delivered" promotion which will run until September 30. For this promotion, you can complete up to 12 eligible training modules for a chance to win great prizes like Sony Internet TVs, PlayStation3 Entertainment Systems, VAIO laptops and more. We are giving away 61 prizes in all, valued at over 50K!!!

2 Great New Resources Posted

Thu, 16 Jun 2011 07:00:00 GMT

Scroll down to Portable Electronics to check out the 2011 Personal Audio Guide: Headphones and Speakers. If you scroll down to Television, there's a cool new Comparison Chart for Sony Internet TV powered by Google - make sure you check it out to see how Sony has the SMARTEST TV!

Updates to the Sony News Page

Fri, 10 Jun 2011 07:00:00 GMT

Be the first to know the latest Sony news!

SONY ANNOUNCES TWO NEW VAIO LAPTOPS
VAIO C SERIES FEATURED IN O MAGAZINE
SONY WINS REAL RESULTS AWARD
AR1 SPEAKER GRACES STEREOPHILE COVER
SONY NAMED #1 HOME VIDEO AND HOME AUDIO BRAND BY NPD
SONY ONLINE ENTERTAINMENT RESTORES GAME SERVICES

2011 Prizes Posted - We're Giving Away Over $100K of Great Sony Products!

Fri, 20 May 2011 07:00:00 GMT

Check out the amazing Sony products we're giving away in 2011 – BRAVIA® HDTVs, VAIO® computers, Sony Blu-ray Disc™ players, Cyber-shot® cameras, PlayStation® game consoles, headphones, home theater products and more – over $100K worth of great stuff! Drawings are held monthly, quarterly and twice a year for the fabulous grand prize. The more modules you pass, the greater your chance to win.

Updates to the Sony News Page

Mon, 16 May 2011 07:00:00 GMT

Be the first to know the latest Sony news!

SONY PRO CAMS CAPTURE ROYALTY
"SONY TABLET" WITH ANDROID 3.0
SONY IS HARRIS POLL BRAND OF THE YEAR
EMPLOYEES RAISE $32K FOR JAPAN
INDUSTRY-FIRST DCI SPECIFICATION COMPLIANT 4K DIGITAL PROJECTION SYSTEM
SONY CAPTURES KUDOS AT NAB

New Resources posted for Digital Imaging and Portable Electronics!

Tue, 10 May 2011 07:00:00 GMT

We’ve posted some great new video resources for 2011! Scroll down to the appropriate category to see what’s new.

Sony Reader vs. The Competition
2011 Digital Voice Recorder Overview
How to Demonstrate Background Defocus
How to Demonstrate iAuto and Superior Auto
Professional Uses for Sony Digital Cameras

Sony BRAVIA wins PCMAG.COM's Editors' Choice LCD HDTV

Fri, 22 Apr 2011 07:00:00 GMT

PCMAG.COM says: "With an affordable $1,600 list price, the Sony Bravia KDL-46EX720 is a top-notch value. It's inexpensive for a 3D HDTV, and when you add an impressive array of Web apps, great 2D and 3D picture quality, along with LED-backlighting, which offers excellent power consumption numbers, you've got the makings of an Editors' Choice television."

Sony Internet TV vs. Samsung Smart TV™

Fri, 22 Apr 2011 07:00:00 GMT

When you compare Sony Internet TVs and Samsung Smart TVs, Sony is the clear winner. Sony offers MORE video services, MORE photo services, MORE models with built-in WiFi, MORE exclusive content, MORE models with a built-in web browser and the ability to share an account/wallet with the PlayStation Network! Samsung just can't compare. (To find the comparison chart, scroll down to the Television section).

Updates to the Sony News Page

Fri, 22 Apr 2011 07:00:00 GMT

Be the first to know the latest Sony news!

CHARITY CONCERT TO BENEFIT JAPAN RELIEF APRIL 16
DOING BUSINESS WITH SONY JUST GOT EASIER: DEALER SOURCE RELAUNCHES
SONY MEDIA TECHNOLOGY CENTRE INAUGURATED AT WHISTLING WOODS INTERNATIONAL
GOOGLE TV: A BETTER EXPERIENCE
SONY ENHANCES BONUS MATERIAL ON DIGITAL MOVIES

Handy new resources posted

Sun, 10 Apr 2011 07:00:00 GMT

Handy new resources posted! Scroll down to the appropriate category to see the new Pocket guides for HAV and TV, the 2011 Camcorder Training Guide and a handy comparison for BRAVIA HDTV and Sony Internet TV.

DI - 2011 Camcorder Training Guide
Home Audio/Video - 2011 TV Spring Pocket Guide
TV - 2011 TV Spring Pocket Guide
TV - Comparison: BRAVIA® HDTV and Sony Internet TV

2011 Updates to the L2E program - new cameras, camcorders, HAV products

Fri, 08 Apr 2011 07:00:00 GMT

Big updates to the Learn to Earn program - check it out!

Updates to the Sony News Page

Fri, 08 Apr 2011 07:00:00 GMT

Be the first to know the latest Sony news!

SONY SUPPORT FOR JAPAN EARTHQUAKE RELIEF EFFORTS
SONY SPONSORS 2011 PGA MASTERS TOURNAMENT
SONY ENHANCES BONUS MATERIAL ON DIGITAL MOVIES
SONY AND SIXTH AVENUE ELECTRONICS RAISE AWARENESS FOR YCS
SONY EXPANDING READER LIBRARY PROGRAM TO BRING NEXT-GENERATION OF DIGITAL READING TO MORE LIBRARIES
SONY BRINGS WIMBELDON TO TENNIS FANS IN HIGH DEFINITION 3D

Six New HomeShare Videos Posted on Resources Page

Wed, 30 Mar 2011 07:00:00 GMT

Scroll down to the Home Audio/Video section and check out the new HomeShare videos! Find out how the HomeShare family of products can unlock audio options and let your customer share content throughout the home.

HomeShare Wireless Music Product Overview
Why HomeShare is a Better Way to Listen to Music Throughout a Home
HomeShare Setup: Connecting a Dock to a Wi-Fi Network
HomeShare Setup: Connecting the RMN-U1 to a Wi-Fi Network
HomeShare Setup: Connecting a Windows7 Equipped PC for Music Sharing
HomeShare Setup: Connecting a Network Speaker to a WiFi Network

New Navigation!

Mon, 21 Mar 2011 07:00:00 GMT

Stop by www.cyberscholar.com/sony and check out the new menu navigation. It's easier than ever to find eLearning modules, prize information and Sony News!

New Winners Posted!

Mon, 21 Mar 2011 07:00:00 GMT

New Monthly and Quarterly prize winners are posted! Congratulations to all our winners. We love giving away great Sony prizes so keep learning and winning with Sony!

Updates to the Sony News Page

Mon, 21 Mar 2011 07:00:00 GMT

Be the first to know the latest Sony news!

SONY UPGRADES THE DIGITAL HOME EXPERIENCE WITH NEW AV RECEIVERS
SONY, DISCOVERY AND IMAX TO LAUNCH 3NET, THE 24/7 3D TELEVISION NETWORK, IN THE U.S. FEBRUARY 13, 2011 ON DIRECTV
WIMBLEDON IN HIGH DEFINITION 3D
SONY PACKS PERFORMANCE IN THE NEW THIN AND LIGHT VAIO S SERIES LAPTOP
SONY EXPANDING READER LIBRARY PROGRAM TO BRING NEXT-GENERATION OF DIGITAL READING TO MORE LIBRARIES
SONY NAMES DOUG MORRIS NEW HEAD OF SONY MUSIC ENTERTAINMENT

Updates to the Sony News Page

Mon, 07 Mar 2011 07:00:00 GMT

Be the first to know the latest Sony news!

SONY SONY, DISCOVERY AND IMAX TO LAUNCH 3NET, THE 24/7 3D TELEVISION NETWORK, IN THE U.S. FEBRUARY 13, 2011 ON DIRECTV
NEW SONY VAIO C SERIES LAPTOPS RADIATE LIGHT AND STAND OUT WITH PERFORMANCE, ENTERTAINMENT AND DESIGN
HIGH-DEFINITION VIDEO VIEWING APPLICATION "FILMY™" EXCLUSIVELY FOR PLAYSTATION®NETWORK
BLOGGIE TOUCH GETS MAC SOFTWARE
BIGGER READER FOR ANDROID NOW AVAILABLE
SONY INTERNET TV WINS CES 2011 BEST OF INNOVATION HONOR

We've added more "high rollers" to the All in to Win winners page!

Mon, 07 Mar 2011 07:00:00 GMT

We've updated the All in to Win High Rollers page with more lucky winners. Click the link to find out who won great prizes like a KDL-46EX710 HDTV or a MHS-TS10 Bloggie Touch camera.

Elizabeth Groceman - featured Tatsu-jin profile

Wed, 02 Mar 2011 07:00:00 GMT

Elizabeth Groceman, our featured Tatsu-jin profile for March, shares selling tips and valuable expertise. Check it out!

Updates to the Sony News Page

Tue, 22 Feb 2011 07:00:00 GMT

Be the first to know the latest Sony news!

SONY CAMS BRING YOU SUPER BOWL
READER FOR ANDROID NOW AVAILABLE
SONY INTERNET TV WINS CES 2011 BEST OF INNOVATION HONOR
BLOGGIE TOUCH GETS MAC SOFTWARE
BIGGER ZOOM WITH LESS BLUR: SONY UNVEILS CYBER-SHOT HX SERIES DIGITAL STILL CAMERAS
MUSIC UNLIMITED POWERED BY QRIOCITY

Who walked away with the jackpot for the All in to Win promotion?

Tue, 22 Feb 2011 07:00:00 GMT

Check out the posted winners for the All in to Win promotion! Big congratulations to all our winners. Come back soon for another awesome promotion from Sony!

Updates to the Sony News Page

Mon, 07 Feb 2011 07:00:00 GMT

Be the first to know the latest Sony news!

3D HANDYCAM NAMED BEST OF CES
MUSIC UNLIMITED POWERED BY QRIOCITY
NEW SONY TOUCH HD PC/TV MERGES HIGH DEFINITION WITH INTUITIVE TOUCH
WONDERFULLY SIMPLE TO SHOOT AND SHARE: SONY INTRODUCES THREE NEW BLOGGIE HD CAMERAS INCLUDING 3D AND MORE
MEDIA ALERT: NEW SONY PC PROVIDES THE BEST IN ENTERTAINMENT WITH EASY PORTABILITY
SONY INTRODUCES NEW CYBER-SHOT DIGITAL STILL CAMERAS

Sony Bloggie Touch and comparable Flip models (video)

Fri, 28 Jan 2011 07:00:00 GMT

The Director of Sony Camcorder Business makes the comparison between the Sony Bloggie Touch MP4 Camera and the Flip models of similar price. Check it out!

Sony CES Booth Tour

Thu, 20 Jan 2011 07:00:00 GMT

If you didn't get a chance to visit CES, check out the new video posted on the Resources page - Sony's CES 2011 Booth Tour (located under General Sony Training).

Updates to the Prize Winners Page

Mon, 17 Jan 2011 07:00:00 GMT

Check out the new winners posted on the prize page - including 2 TV Quarterly Prize winners. Do you want a chance to win a 46NX700 46" LCD HDTV? Complete ALL the available TV product level training within the TV Category, and you'll earn the opportunity to complete the corresponding Sony Televisions Category Training Assessment. Successfully complete the category quiz and you'll become Sony Televisions Category Certified.

At the end of each calendar quarter, a special "Quarterly Prize" random prize drawing will be held for each of the existing Sony product categories. For each qualified category, you will be automatically entered into every Quarterly Category drawing that occurs during the 12 month period beginning from the date of Category achievement.

Updates to the Sony News Page

Mon, 17 Jan 2011 07:00:00 GMT

Be the first to know the latest Sony news!

SONY REDEFINES TELEVISION WITH NEW BRAVIA LCD HDTV LINE
MUSIC UNLIMITED POWERED BY QRIOCITY
SONY INTRODUCES WORLD'S FIRST DIGITAL STILL CAMERAS WITH 1080/60P FULL HD VIDEO CAPABILITY AND 3D STILL IMAGE CAPTURE WITH ONE LENS AND IMAGER
SONY STRENGTHENS DASH™ LINEUP AT CES 2011 INTRODUCES NEW MODEL WITH RECHARGEABLE BATTERY; REDUCES CURRENT DASH PRICING
NEW SONY LAPTOP WITH 3D CAPABILITY REDEFINES THE MOBILE ENTERTAINMENT EXPERIENCE
SONY INTRODUCES INNOVATIVE 3D CAMCORDERS AND CAMERAS

Tatsu-jin Profile - Faisal Hameed (Best Buy)

Tue, 04 Jan 2011 07:00:00 GMT

Get some great tips from Faisal Hameed! he works at Best Buy store 572 in Metairie, Louisiana.

Model Additions to the Learn to Earn program!

Tue, 21 Dec 2010 07:00:00 GMT

The following models have been added to the Sony Learn to Earn program.

SAL 35F18
SAL 85F28
SAL 24F20Z
SEL 18200

Updates to the Sony News Page

Mon, 20 Dec 2010 07:00:00 GMT

Be the first to know the latest Sony news!

SONY 3DTV ONE OF OPRAH'S "FAVORITE THINGS" IN 2010
SONY GRABS TOP SPOTS ON ZDNET HOLIDAY GIFT GUIDE
SANDISK, SONY AND NIKON PROPOSE INDUSTRY STANDARDS FOR NEXT-GENERATION HIGH-SPEED MEMORY CARD FORMAT
SONY AND THE PGA TOUR PRESENT 2011 SONY OPEN IN HAWAII IN LIVE 3D BROADCASTS
SONY A55: CAMERA OF THE YEAR
SONY REDEFINES HOME ENTERTAINMENT WITH THE WORLD'S FIRST HDTV POWERED BY GOOGLE TV

All in to Win Promotion ends December 31!!

Wed, 08 Dec 2010 07:00:00 GMT

If you haven't had a chance to go All in to Win with Sony - it's time to ante up! This great promotion ends on December 31, so don't miss out on your chance to win a great Sony prize like a KDL46NX810 BRAVIA® 3D HDTV! You'll increase your odds of winning one of 172 prizes with every eligible Sony product module you pass.

Prize Winners Page - Updated!

Wed, 08 Dec 2010 07:00:00 GMT

Check out some major updates to the Prize Winners page! Big congratulations to all our winners. Don't forget, each time you pass a module you are entered in the monthly prize drawing for that category. The more modules you pass, the more chances to win! We love giving away fabulous Sony products like VAIO laptops, BRAVIA HDTVs, Handycam camcorders, Cyber-shot cameras, Sony digital books and MORE!

Updates to the Sony News Page

Wed, 08 Dec 2010 07:00:00 GMT

Be the first to know the latest Sony news!

A55 DSLR NAMED ONE OF TIME'S 50 BEST INVENTIONS OF 2010
SONY GRABS TOP SPOTS ON ZDNET HOLIDAY GIFT GUIDE
SONY DASH LAUNCHES HULU PLUS
SONY OPTIARC AMERICA INTRODUCES NEXT-GENERATION BLU-RAY DISC REWRITABLE DRIVES
SONY REDEFINES HOME ENTERTAINMENT WITH THE WORLD’S FIRST HDTV POWERED BY GOOGLE TV

Model Additions to the Learn to Earn program!

Mon, 29 Nov 2010 07:00:00 GMT

The following models have been added to the Sony Learn to Earn program

Sony Internet TV models - NSX24GT1, NSX32GT1, NSX40GT1, NSX46GT1, NSZ-GT1
DSLR cameras - DSLRA580, DSLRA580L
Home Audio – STR-DN1010, STR-DN2010, STR-DH510, STR-DN710, STR-DH810
Sony Digital Book - PRS950SC Reader Daily Edition
Mobile Electronics - XAV-60, XAV-70BT, XNV-660BT, XNV-770BT

Models removed from the Learn to Earn program!

Mon, 29 Nov 2010 07:00:00 GMT

The following models have been removed from the Sony Learn to Earn program

DSLR cameras - DSLRA500,DSLRA500L, DSLRA550, DSLRA550L

Updates to the Sony News Page

Mon, 29 Nov 2010 07:00:00 GMT

Be the first to know the latest Sony news!

SONY REDEFINES HOME ENTERTAINMENT WITH THE WORLD’S FIRST HDTV POWERED BY GOOGLE TV
BLU-RAY DISC™ HONORED WITH EMMY® AWARD FOR TECHNOLOGY AND ENGINEERING
3D CINEMA COMES HOME WITH SONY
SONY AND CONSERVATION INTERNATIONAL TO BRING NEVER-BEFORE-SEEN 3D WILDLIFE PHOTOGRAPHY TO BIODIVERSITY CONVENTION
SONY ASSISTS RESEARCHERS WORLDWIDE WITH HUMANITARIAN RESEARCH PROJECTS

Tatsu-jin Club - New Appreciation gift for 2011

Thu, 18 Nov 2010 07:00:00 GMT

When you reach Tatsu-jin status by achieving Master Certification, we will mail you a special custom-printed Certificate, a Tatsu-jin lapel pin and a Genuine Victorinox Swiss Army Knife as a token of our appreciation!

You'll be automatically entered into each Semi-Annual Master Certification Grand Prize as long as you maintain your Tatsu-jin status, which is good for 12 months, and then must be renewed. This prize drawing is available ONLY to Tatsu-jin members.

Please be sure your profile information is up to date - we can't send you your appreciation gift if we can't contact you for your address!!

Go All in to Win with Sony!

Tue, 09 Nov 2010 07:00:00 GMT

On October 25, we launched the All in to Win Promotion which will run until December 31. For this promotion, you can complete up to 10 eligible training modules for a chance to win great prizes like BRAVIA® 3D HDTVs, Bloggie™ Touch cameras, Giiq™ headphones and more. We’re giving away 172 prizes in all!

New Sony RSS feed

Thu, 04 Nov 2010 07:00:00 GMT

The RSS will help keep you up to date about the latest information from Sony including:

When new modules post
Updates to Learn to Earn accommodation program documentation – be the first to know when we add new models to the program!
News items – find out the about exciting new Sony products and technologies so you’re ready to answer customer questions
Current prize winners – don’t you want to know who won?
Promotions – find out what you need to do to win great Sony products like HDTVs, Blu-ray Disc™ players, Cyber-shot® cameras and more!
Tatsu-jin profiles – learn key selling tips from the experts

Tatsu-jin Profile - Mike Reilly (Ritz Camera & Image)

Thu, 04 Nov 2010 07:00:00 GMT

Mike is new to Ritz Camera, but he has a lot of great selling tips to share about Sony products.

Updates to the Sony News Page

Thu, 04 Nov 2010 07:00:00 GMT

Be the first to know the latest Sony news!

SONY REDEFINES HOME ENTERTAINMENT WITH THE WORLD’S FIRST HDTV POWERED BY GOOGLE TV
SONY AND TOMTOM TEAM UP TO DELIVER PREMIUM IN-DASH A/V NAVIGATION SYSTEMS
A 'TOUCH' IS ALL IT TAKES: SONY UNVEILS NEW BLOGGIE CAMERA
SONY ANNOUNCES INAUGURAL PARTICIPANTS IN READER LIBRARY PROGRAM
SONY ASSISTS RESEARCHERS WORLDWIDE WITH HUMANITARIAN RESEARCH PROJECTS
PLAYSTATION® MOVE MOTION CONTROLLER TO HIT WORLDWIDE MARKET STARTING THIS SEPTEMBER